Israfood 2012

The annual Israfood “food show” begins on Tuesday the 29th ends on the 1st of December at the Tel Aviv Fairgrounds. This is a chance to see what’s new in the Israeli food industry. Some years are better than others as importers display the items that will soon hit your local supermarket’s shelves.(Who can forget the "pizza cone")  There’s also a chance to discover new locally produced raw materials.

This is a trade show and entry is by invitation only. The public is welcome to buy tickets at 100NIS each…no strollers and no kids  under 18 allowed.  NY5CDUBTV6XG

There are also a few workshops offered that involve a separate fee. The first Israeli chef to be awarded 2 Michelin stars – Moshik Roth from 't Brouwerskolkje in Overveen, The Netherlands will conduct a series of workshops. The second series of workshops are by Philippe Van Cayseele, technical director of Callebaut Chocolate.

Israfood

Tuesday, November 29th -  12:00-20:00

Wednesday, November 30th - 12:00-20:00

Thursday, December 1st - 11:00- 19:00

Tel Aviv Fairgrounds



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Call for Recipes, Photos and Art for New Israeli Cookbook

Tel Aviv based publisher Lunch Box headed by Ofir Vardi is publishing a new cookbook in English of easy to prepare kosher recipes. They are accepting photos, works of art, illustrations, graphic pieces, recipes and the like documenting the Israeli culinary experience as you see it.

Lunch Box publishes cookbooks in an unusual format – cards in a box. They are also available as an app for the Ipad and Iphone. Their most recent publication is a kosher Hungarian cookbook of 120 recipes with photos to drool over. In Hebrew the book is called “Goulash l’Golesh” which will sound cute to Hebrew speakers because it means “Goulash for Surfers”..In English the collection is called “Going Paprikash” and includes Hungarian music and nostalgic home movies. Both versions are available from the app store.



Rigó Jancsi from Going Paprikash

If you’d like to submit something for the new cookbook entitled Israel to Go just follow these simple guidelines:

Submissions should be in English.

Files can be submitted as jpeg or eps files, full color (cmyk), print quality (300dpi)

Vertical size: 11 cm wide x 16 cm high. Horizontal size 22 cm wide x 16 cm high.

The following information should also be provided:

First name:

Last name:

E-mail address:

Website (if applicable):

Send submissions to: israeltogo1@gmail.com

The sooner the better!

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"Yafo Tel Aviv" - Haim Cohen's New Restaurant

Anyone who’s ever watched Chef Haim Cohen on television has felt that they’re actually sitting down with the chef in his kitchen as he cooks. He’s just such a nice guy and makes his viewers feel like a guest.

Chef Haim Cohen
Photo by Daniel Laila

Tomorrow, Cohen opens his new restaurant – "Yafo Tel Aviv". In an interview with the “City Mouse” magazine Cohen explained that his first instinct was to cook the food from “Keren”, the restaurant that put him on Israel’s culinary radar. In the end he concluded that there was no point in trying to break away from who he was but his main goal was and always has been to use the best raw materials. He says that his cooking is clean and simple and that he’s going for the best such as creamy Burrata cheese (rustic style mozzarella) that is imported from southern Italy and must be eaten within 24 hrs.

On his television show Cohen often times refers to his mother’s cooking and family favorites. The menu will include some of mom’s dishes such as fish kebabs and Sigal Cohen’s (Mrs. Haim Cohen) favorite salad of greens with celery and kohlrabi.

Haim Cohen will be happy if his customers don’t feel like customers but guests in his home sitting in his kitchen.

Yafo Tel Aviv opens tomorrow the 21st of November and will start with dinner only. Stay tuned for more.

Yafo Tel Aviv, 98 Yigal Alon (in the new Electra Building) – 03-624-9249

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